Marketing Specialist

Job Description

Develop and implement marketing strategies to reach and educate Nigerian farmers about our platform.

Responsibilities

• Create and execute marketing campaigns targeting farmers and agricultural communities
• Develop content for various channels including social media, email, and print
• Organize and participate in agricultural events and trade shows
• Analyze marketing metrics and adjust strategies accordingly
• Collaborate with the product team to gather user testimonials and success stories

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• 2+ years of experience in marketing, preferably in agriculture or fintech
• Strong content creation and copywriting skills
• Experience with digital marketing tools and analytics
• Understanding of rural marketing challenges in Nigeria